RESEARCH
RESEARCH
At MOVE we know that research is the first step in developing any professional project.
Only through solid and reliable research can our clients make informed and appropriate decisions, set clear goals and expect that those goals be reached.
Obtaining such research in today’s world requires renewed techniques, speed and efficiency. MOVE utilizes cutting edge tools for quantitative and qualitative research.
Among its research services, MOVE offers:
Polls are not mere numbers and percentages of those in favor or against something. Polls provide data that require keen interpretation in order to influence people’s perceptions according to the needs of each client.
In order to cover all crucial areas of quantitative research, MOVE offers:
o In-person polling
o Polling by telephone
o IVR (robotic) polling
o Flash polling
o Exit polls
o Tracking polls (including images)
We have gathered the most experienced professionals in the field of polling to develop qualitative studies that obtain information on opinions, attitudes, experiences and expectations of citizens.
Our services range from participant recruitment to interpreting results and delivering them in a subsequent report. We also offer:
o Focus groups
o Message tester (video)
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Sun Tzu
All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved.
Winston Churchill
However beautiful the strategy, you should occasionally look at the results.
Jaime Durán Barba
One would think it is obvious that campaigns should be different but many are unaware of this and wish to win their campaigns by filling the town square such as the caudillos did in the past.
Sun Tzu
If you know the enemy and know yourself you need not fear the results of a hundred battles.
Dwight D. Eisenhower
In preparing for battle I have always found that plans are useless, but planning is indispensable.
Theodore Roosevelt
The most important single ingredient in the formula of success is knowing how to get along with people.
Peter Drucker
The excellence of a leader is measured by his ability to transform problems into opportunities.
Joseph Napolitan
The right strategy can survive a mediocre campaign, but even a brilliant campaign is likely to fail if the strategy is wrong.
Jaime Durán Barba
We should not base our approach on the outlines of experts but on the sayings of ordinary people
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