We do not believe in pre-established formulas nor in magic recipes. The most successful stories are those which are effective at interpreting the context in which they take place, based on concrete facts gathered by minute research on the behavior of our target audience.
We have a team of experts capable of delivering comprehensive solutions in advertising, not only to develop projects for government administration, but also for political campaigns.
The advertising pieces developed by our team have won awards in major advertising festivals on local, regional and international levels. Among our awards won are: Cannes, New York, San Sebastián, Clio, Effie, Lápiz de Oro and Lápiz de Platino.
Our services include:
Development of general strategy, cluster identification and research
Advising and creation of advertising briefs
Development of the political or managing brand
Audiovisual and graphic piece production.
All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved.
However beautiful the strategy, you should occasionally look at the results.
Jaime Durán Barba
One would think it is obvious that campaigns should be different but many are unaware of this and wish to win their campaigns by filling the town square such as the caudillos did in the past.
If you know the enemy and know yourself you need not fear the results of a hundred battles.
Dwight D. Eisenhower
In preparing for battle I have always found that plans are useless, but planning is indispensable.
The most important single ingredient in the formula of success is knowing how to get along with people.
The excellence of a leader is measured by his ability to transform problems into opportunities.
The right strategy can survive a mediocre campaign, but even a brilliant campaign is likely to fail if the strategy is wrong.
Jaime Durán Barba
We should not base our approach on the outlines of experts but on the sayings of ordinary people