ADVERTISING
ADVERTISING
We do not believe in pre-established formulas nor in magic recipes. The most successful stories are those which are effective at interpreting the context in which they take place, based on concrete facts gathered by minute research on the behavior of our target audience.
We have a team of experts capable of delivering comprehensive solutions in advertising, not only to develop projects for government administration, but also for political campaigns.
The advertising pieces developed by our team have won awards in major advertising festivals on local, regional and international levels. Among our awards won are: Cannes, New York, San Sebastián, Clio, Effie, Lápiz de Oro and Lápiz de Platino.
Our services include:
Planning
Development of general strategy, cluster identification and research
Briefing
Advising and creation of advertising briefs
Branding
Development of the political or managing brand
Audiovisual and graphic piece production.
Pre Testing
Completed Projects
Clients
Flight hours
Offices
Sun Tzu
All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved.
Winston Churchill
However beautiful the strategy, you should occasionally look at the results.
Jaime Durán Barba
One would think it is obvious that campaigns should be different but many are unaware of this and wish to win their campaigns by filling the town square such as the caudillos did in the past.
Sun Tzu
If you know the enemy and know yourself you need not fear the results of a hundred battles.
Dwight D. Eisenhower
In preparing for battle I have always found that plans are useless, but planning is indispensable.
Theodore Roosevelt
The most important single ingredient in the formula of success is knowing how to get along with people.
Peter Drucker
The excellence of a leader is measured by his ability to transform problems into opportunities.
Joseph Napolitan
The right strategy can survive a mediocre campaign, but even a brilliant campaign is likely to fail if the strategy is wrong.
Jaime Durán Barba
We should not base our approach on the outlines of experts but on the sayings of ordinary people
WASHINGTON D.C
1875 CONNECTICUT AVE NW,
10TH FLOOR, WASHINGTON,
DC 20009
+1 202 903 0341
ARGENTINA
Guido 1557
PISO 2, CABA,
BUENOS AIRES, C1016AAA
+54 11 4801 2695
SAO PAULO
Av. das Nações Unidas,
850, 17º andar – Pinheiros,
São Paulo
SP – CEP 05425-070
+55 11 3564 5337