Digital Advertisement Agency
In the digital world speaking to everyone in the same manner is the same as not speaking to anyone at all. Increasingly target audiences are becoming smaller and more specific. This is precisely why tailor-made tools are needed to identify and reach these audiences.
Our services allow our clients to reach their targets effectively, carry out minute by minute monitoring of each campaign and maximize the return on their investment.
Research and targeting
We base our work on empirical research in order to identify target segments. The results are then used to replicate the segments and to create audiences on digital platforms.
Analitycs and Tracking
Unlike traditional campaigns on the ground, the internet makes everything measurable. Our work is accomplished through measuring and minute-by-minute tracking of variables.
Content Strategy and Development
By using the measured data, message content is continually adjusted according to the outlined digital strategy. There is no place for intuition: we align our messages with hard data.
As a Facebook Advertisement Agency, we are able to control our investment directly and have access to one-of-a-kind tracking statistics.
Twitter is an important communications tool that provides interaction with people who shape public opinion. We specialize in reaching those people effectively by handling content with tools for mass messaging.
By using segmentation engines YouTube enables us to establish an audiovisual connection with millions of people at a low cost. YouTube is also a means in which to reach young citizens more easily since they are less and less present among television audiences.
Google Adwords Consulting
It is estimated that 3 billion Google searches are made worldwide each day. By using complex algorithms Adwords allow us to identify who made those searches, what they do, and how to contact them.
The majority of users spend two hours navigating on their cellular telephone each day. The cellular phone has displaced the personal computer as the main means of interaction with the digital world. We specialize in optimizing digital content in order to reach targets via their mobile telephones.
All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved.
However beautiful the strategy, you should occasionally look at the results.
Jaime Durán Barba
One would think it is obvious that campaigns should be different but many are unaware of this and wish to win their campaigns by filling the town square such as the caudillos did in the past.
If you know the enemy and know yourself you need not fear the results of a hundred battles.
Dwight D. Eisenhower
In preparing for battle I have always found that plans are useless, but planning is indispensable.
The most important single ingredient in the formula of success is knowing how to get along with people.
The excellence of a leader is measured by his ability to transform problems into opportunities.
The right strategy can survive a mediocre campaign, but even a brilliant campaign is likely to fail if the strategy is wrong.
Jaime Durán Barba
We should not base our approach on the outlines of experts but on the sayings of ordinary people